Because Market, a leading health and wellness brand for older adults, celebrates the sale of its five millionth booster pad in the U.S. This achievement underscores the growing demand for adult incontinence products, addressing the often overlooked topic of bladder protection among aging communities.

Launched in 2021, booster pads are designed like incontinence pads but without the waterproof backing, enabling liquid to flow through to absorbent underwear. Because, known for its superior absorbency underwear, is recognized by urologists for its ability to absorb up to six cups of liquid, making it a customer and caregiver favorite. Layered with Because Booster pads, the combination holds up to 10 cups of liquid, equivalent to three bottles of wine.

Industry-leading absorbency helped Because Booster Pads become the #1 best-selling booster on Amazon within one year of launch.

“We’re proud to have created a unique product that resonates with so many customers. At Because, our goal is to design products and regimens that help our customers live fulfilling lives. Feeling confident saying ‘yes’ to meeting friends for lunch or spending a few more hours with grandchildren can make a huge difference in the lives of our customers,” says Heidi Robinson, COO.

All Because Booster Pads and Underwear are made in the USA in carbon-neutral facilities.